The 18th Annual Music & Arts Festival Splendour in the Grass is back in 2018. This year with a beautiful street level billboards in our network. Clean, simple yet oozing with an aspirational vibe this artwork is a great example of ambient advertising. Rather than obvious branding this creative added something subtle and charming to the urban landscape. With a campaign creative that looks more like an art instillation, the colours popped, inhaled and added the abstracted ambience that’s synonymous with the good times had at the festival.
Following the teaser, MEGA Posters displaying the full line up and deets about the festival were placed across Sydney. Tickets went on sale Thursday 19 April 2018 and sold out within half an hour. were you lucky enough to get one? If so, we may see you there. See the lineup and details at: www.splendourinthegrass.com
Location: Oxford St, Paddington NSW
Location: King St, Newtown NSW
Location: Regent St, Redfern NSW
Artwork by BROOKLYN WHELAN