Kraken Rum needs no introduction, and their branding is Iconic and spectacular. As such it was a great delight when we won the opportunity to deliver a multi-touch national ambient campaign.
Utilising large scale street-level billboards, more traditional street posters, and strategically placed chalk stencils we delivered placements throughout Sydney, Melbourne, Brisbane and Adelaide.
Very few clients give us the opportunity to design creative elements of their campaigns, usually being given completed creative and acting strictly as a media provider. With an open mind we were given the opportunity to design their chalk stencils in house.
Utilising our experience of the opportunities and limitations of the media we had the opportunity to effect the design with considerations of technology and placement. The end result is the best stencils we have ever placed. Now that the benchmark is a little higher, we can not wait to push the ceiling again.
Location: Lawson St, Redfern NSW
Location: Harris St, Ultimo NSW