These plots of land offered to the winner’s choosing are categorized into a diverse range of geography and topography; featuring coastal, country, forest, outback and mountainous expeditions on land Jeep’s lucky winner would conquer. The message was twofold – to reinforce Jeep’s brand image as symbolic of grand adventure, and to resolutely boast the aptitude of the Jeep Grand Cherokee on any terrain.
To effectively communicate Jeep’s core image of boldness and daring to go beyond with their famous ‘Don’t Hold Back’ campaigns, Jeep requested the assistance and talent of Showtime Marketing to produce a bespoke street poster campaign, dedicated to the true power and unconventional strength of guerilla marketing strategy.
These bespoke posters, camouflaged to depict a brick wall being caved in to reveal an outback wonderland and a Jeep Grand Cherokee waiting on the other side, was designed with the core proposition of calling the consumer to adventure, a Narnian expedition just within your grasp. Showtime Marketing distributed these bespoke posters Sydney-wide in a range of surprising, high-traffic impactful locations to maximize exposure and rouse consumers to action – to try the Jeep Grand Cherokee experience for themselves.
The winner of the Jeep Grand Land campaign will be drawn on May 18, 2016.
