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Through the Love Fearlessly campaign Converse aimed to fuel the movement of loving yourself first and amplifying the progress and power that comes with it.
And we where tasked to bring this to life on the street!
We strategised an OOH plan which spoke to there target audience on a urban landscape level.
Utilising several touch points we amplified their message through light projections, key street poster sites changing weekly and a guerrilla sticker campaign targeting key pubs and bars for offline to online play.
And yes we nailed it.
Mega Poster: Harris Street, Ultimo - SYDNEY
