Teaming up with Adidas we helped conceptualise the reflective aspect of the Nite Jogger into our street posters. Using a reflective ink, the posters became a visual spectacle that made the iconic Nite Jogger shoe jump off the wall! Strategically placed and distributed across our network of high footfall and running-route areas to demonstrate Nite Joggers’ relevance.
For maximum night-time impact, we also ran large-format Nite Jogger light projections around the Sydney and Melbourne CBD during peak hour, illuminating the night and garnering mass exposure in guerrilla fashion.
