Reed’s Beauty Expo Reaps Sweet Results

“Beauty is in the eye at Showtime after our peer to peer team set out to connect with Australia’s beauty Industry. Reed Exhibitions is running Beauty Expo Australia, the ultimate trade event for those within the beauty industry and Showtime Marketing was enlisted to help build awareness and get the word out. And we did it with Chocolate!

Our street team visited hundreds of salons across Sydney delivering expo information packs and a sweet treat block of chocolate. Look beautiful on the outside and feel beautiful on the inside. Along the way, our friendly street team collected contact details to build on Reeds database. The team visited 1000 salons over 12 days. With access to over 800 promo staff our team’s skill set ranges from multilingual, industry specific experts, data collection and product sampling. We can manage your next campaign.

The Beauty Expo Australia offers exhibitors and visitors the opportunity to connect, buy, sell and source from a number of new and leading brands. It also provides industry professionals with a unique forum in which they can try and touch new products and innovations in an experiential environment. Learn more at