In collaboration with creative agency Jacky Winter, one of Showtime Marketing’s famous feature walls in Surry Hills was brought to life in May with a vibrant mural for social networking app Tinder Social’s Australian launch.
Tinder Social is a new initiative by Tinder – an app predominantly geared toward online dating and matchmaking, which has taken a new spin by bringing groups together for gatherings, meets and events.
Painted by UK-based artist Mimi Leung, the mural is an explosion of colour, fun and personality that turned heads and got people talking. Passersby and local residents stopped to speak to Mimi and talk about their excitement for such a dynamic piece permeating Albion St – the creation of the mural itself essentially became a social networking mechanic. Tinder Social lives up to its name.
Tinder Social is currently undergoing a live Beta in Australia, and will be rolled out globally in the latter half of 2016.